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americans-paying-more-for-new-vehicles,-partly-because-of-full-size-pickups
Americans Paying More for New Vehicles, Partly Because of Full-Size Pickups

Americans Paying More for New Vehicles, Partly Because of Full-Size Pickups

Last updated: March 12, 2026 8:47 am
By Jill McLaughlin
1 Min Read
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US News

Tariffs also played a role as the average price of a new car sold rose 3.4 percent from a year ago.

Americans Paying More for New Vehicles, Partly Because of Full-Size Pickups

Ford and Lincoln vehicles for sale at a dealership in Glendale, Calif., on Aug. 21, 2024. Mario Tama/Getty Images

Jill McLaughlin

Jill McLaughlin

3/11/2026|Updated: 3/11/2026

American car buyers paid 3.4 percent more for new vehicles last month compared with last year, partly because buyers are choosing more high-end vehicles, Kelley Blue Book revealed in a report March 11.

“That’s a more significant increase than we’re used to seeing,” Sean Tucker at Kelley Blue Book said.

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