
A rendering of Alberta’s new “Welcome to Alberta” border crossing signs released by the province. Alberta government handout photo
Alberta is eliminating its provincial flower from the signs welcoming people into the province in favour of its new official motto: “Strong and Free.”
The province has announced plans to set up new “Welcome to Alberta” highway signs across the province this fall to replace the long-standing “Wild Rose Country” with the province’s well-known slogan.

