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Retail in 2025: A Roller Coaster Year—What’s Next in 2026

Retail in 2025: A Roller Coaster Year—What’s Next in 2026

Last updated: December 29, 2025 2:47 pm
By Panos Mourdoukoutas
1 Min Read
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Retail in 2025: A Roller Coaster Year—What’s Next in 2026

People shop at Macy’s in New York City on Nov. 13, 2024. Samira Bouaou/The Epoch Times

The retail industry experienced significant volatility in 2025, as elevated inflation, a weakening labor market, rising household debt, and intensifying competition contributed to uneven retail sales throughout the year.

Looking ahead, the outlook for 2026 remains mixed. Lower borrowing costs may provide some relief to households, but persistent inflationary pressures and a weak labor market are expected to continue to shape the retail environment.

Sales Volatility in 2025

Retail sales started 2025 on a weak footing, falling 0.9 percent in January from the prior month and remaining flat in February, according to Trading Economics. Sales rebounded sharply in March, then declined again in April, followed by gains over the next four months, underscoring a volatile monthly pattern throughout the year.

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