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gen-alpha-commands-$101-billion-in-us-spending-power,-report-finds
Gen Alpha Commands $101 Billion in US Spending Power, Report Finds

Gen Alpha Commands $101 Billion in US Spending Power, Report Finds

Last updated: August 12, 2025 2:49 pm
By Mary Prenon
1 Min Read
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Gen Alpha Commands $101 Billion in US Spending Power, Report Finds

Young siblings relax on a sofa at home while changing channels on TV. Getty images

A new report from national public relations firm DKC shows that America’s youngest consumers—aged 8 to 14—now have an average of $67 per week of their own spending money, for a total of $3,484 annually. With 29 million currently in that age range, their total annual spending tops $101 billion.

The report, conducted in May and June, is based on a DKC survey of 1,000 parents who had at least one child aged 8 to 14.

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