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Amazon to Pay $2.5 Billion to Settle FTC Claims Over Deceptive Prime Enrollment

Amazon to Pay $2.5 Billion to Settle FTC Claims Over Deceptive Prime Enrollment

Last updated: September 25, 2025 9:48 pm
By Austin Alonzo
1 Min Read
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Amazon to Pay $2.5 Billion to Settle FTC Claims Over Deceptive Prime Enrollment

Jeff Bezos, founder and executive chairman of Amazon and owner of The Washington Post, speaks during the New York Times annual DealBook summit at Jazz at Lincoln Center in New York City, on Dec. 4, 2024. Michael M. Santiago/Getty Images

Amazon has agreed to pay $2.5 billion to settle a Federal Trade Commission (FTC) case alleging the company misled customers into signing up for its Prime subscription service and made it difficult for them to cancel.

On Sept. 25, the FTC announced that Amazon will pay $1 billion in civil penalties—the largest in the agency’s history—and $1.5 billion in refunds to roughly 35 million customers affected by what the agency described as “deceptive Prime enrollment practices.” Eligible customers may receive up to $51 each. The settlement applies to customers who signed up for Prime via Amazon’s “Single Page Checkout” between June 23, 2019, and June 23, 2025.

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