A Ford all-electric F-150 Lightning truck prototype is seen at the Rouge Electric Vehicle Center in Dearborn, Mich., in this file photo. Rebecca Cook/Reuters
Ford Motor Company said on Jan. 8 that it’s developing new hardware and software that will enable autonomous eyes-off driving capabilities by 2028 in a newly developed and affordable electric truck.
Doug Field, Ford’s chief officer of electric vehicles (EVs), digital, and design, said at the Great Minds Stage at CES 2026 in Las Vegas that the Detroit automaker plans on rolling out a more affordable four-door midsize electric truck in 2027 with a starting price tag of $30,000 as the first product of its new universal EV platform, with a new production system that will speed up assembly and reduce costs.
