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Tesla’s European Sales Slump Continues Into August

Tesla’s European Sales Slump Continues Into August

Last updated: September 2, 2025 1:48 pm
By Tom Ozimek
1 Min Read
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Tesla’s European Sales Slump Continues Into August

Model Y cars during the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, on March 22, 2022. Patrick Pleul/Pool via Reuters/File Photo

Tesla’s sales slump in Europe extended into August, with sharp declines in key markets underscoring the U.S. electric vehicle (EV) maker’s struggles against rising Chinese competition and a consumer backlash against CEO Elon Musk.

Fresh data from French car industry group Plateforme automobile show Tesla registrations down by 47.3 percent year-over-year in August, while the overall French passenger car market rose by 2.2 percent to 87,850 vehicles. Over the first eight months of 2025, French new-car registrations were down by 7.1 percent, although Tesla’s 39.4 percent drop far outpaced the market.

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