A PC Optimum loyalty card is pictured in a photo illustration in Toronto, on Dec. 4, 2025. The Canadian Press/Giordano Ciampini
An investigation by the Privacy Commissioner of Canada has found that Loblaw took too long to address requests from customers who wanted to delete their PC Optimum accounts.
The office on Thursday said Loblaw had the mechanism to respond to requests but took an unreasonable amount of time to address them, and that it also failed to respond to some privacy-related inquiries from customers.
