The Whirlpool logo is displayed on a Whirlpool appliance for sale in a Home Depot store in Pasadena, Calif., on May 7, 2026. Mario Tama/Getty Images
Whirlpool is raising appliance prices again as the company grapples with weak consumer sentiment, higher costs, the war in Iran, and a changing tariff landscape.
“We’re doubling down and accelerating our cost actions despite higher inflationary headwinds,” CEO Marc Bitzer said Thursday during an earnings call.
