With Japanese matcha supplies running low, tea aficionados look to the United States for healthy alternatives.
Japanese matcha production has almost tripled over the past decade—but it’s still far from enough to meet demand.
With health fiends and trendy influencers touting the drink on social media, consumption has skyrocketed. Social media has transformed a beverage once reserved for tranquil tea ceremonies into a fashionable, on-the-go caffeine fix—a trend that Japanese producers of quality matcha cannot keep up with.
