PR Newswire
4 min read
, /PRNewswire/ — Tencent Cloud, the cloud business of global technology company Tencent, today announced its strengthened collaboration with the streaming media service provider BeLive Technology through digital human solutions. By humanizing services for BeLive’s clients, this partnership will offer more engaging and personalized interactions for end users. Additionally, it helps brands overcome challenges related to manpower and resource management, providing high-standard customer service and scalable, efficient video content creation.
Tencent Cloud has been collaborating with BeLive Technology for several years, providing leading media service solutions to elevate livestreaming standards in Southeast Asia and beyond. Today, both parties are deepening their partnership with multilingual digital humans from Tencent Cloud for both online and offline user experiences. Digital human solutions are now set to be applied in BeLive’s various business scenarios, including short video content creation, livestream commerce, and customer service.
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Short video creation: Creating reels in bulk can be quite manpower- and resource-intensive, especially with the high talent costs when clients hire influencers or celebrities to feature in the videos. Production costs can also be significant due to other requirements such as studio rentals, lighting, and audio equipment. By applying digital humans as the main subjects in these videos, Tencent Cloud empowers BeLive and its clients to accelerate their video production process with less expertise required, making it easier to start creating short videos.
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Livestreams: In some markets, livestream marathons are increasingly popular and have proven to bring great ROI to e-commerce companies. However, running day-long livestreams with human hosts can be challenging, as it is difficult for them to maintain the energy required to engage with audiences and answer questions all day long. By creating virtual influencers and personalities with Tencent Cloud Digital Human solution, scaling shoppable livestreams can become more feasible. Combined with BeLive’s AI chatbot technology, customer inquiries can now be addressed even after the livestream has ended, making the shopping experience on BeLive more seamless and on-demand.
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Physical kiosks and digital displays for enhancing customer service: Many shopping malls and attractions currently rely on self-serve touchscreen directories for customers to navigate their premises. However, visitors – especially less tech-savvy ones – can sometimes get frustrated when they are unable to find what they need or take longer to figure out the interface. More advanced kiosk solutions equipped with a digital human concierge can make the experience more humanized and inclusive, with the ability to switch between languages for different audience groups. Customers can simply state their inquiries through natural speech, and the digital human will respond in real-time, just like a customer service officer would. Supported by Tencent Cloud Digital Human solution in offline kiosks, BeLive anticipates an improvement in efficiency at customer service counters, thereby enhancing the service experience for all visitors by minimizing waiting times.
