The company’s ‘Back to Starbucks’ strategy seems to be working out.
A man passes by a Starbucks sign at Birmingham Shuttlesworth International Airport in Birmingham, Ala., on Dec. 7, 2023. Madalina Vasiliu/The Epoch Times
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Shares of coffee retail giant Starbucks rallied 5 percent on Jan. 28 after the company’s “Back to Starbucks” strategy delivered a return to sales growth.
Starbucks had a 3 percent increase in customer traffic, its first rise in sales in two years. For the first time since 2022, both loyalty‑program members and non-members contributed to the growth.
Andrew Moran has been writing about business, economics, and finance for more than a decade. He is the author of “The War on Cash.”
