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Nearly 200 Million Shoppers Expected to Hit Stores Thanksgiving Weekend

Nearly 200 Million Shoppers Expected to Hit Stores Thanksgiving Weekend

Last updated: November 24, 2025 5:48 pm
By Jill McLaughlin
1 Min Read
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A survey finds that 70 percent of those shoppers plan to take advantage of Black Friday discounts.

Nearly 200 Million Shoppers Expected to Hit Stores Thanksgiving Weekend

A boy looks at holiday decorations in New York City on Nov. 15, 2024. Samira Bouaou/The Epoch Times

Jill McLaughlin

11/23/2025|Updated: 11/23/2025

Retail experts predict that 187 million people will shop between Thanksgiving Day and Cyber Monday, based on a consumer survey released on Nov. 20.

The survey by the National Retail Federation and Prosper Insights and Analytics showed this year’s prediction topping last year’s, when 183.4 million people were expected. Federation data from December 2024 show that 197 million actually turned out.

Jill McLaughlin

Jill McLaughlin is an award-winning journalist covering politics, environment, and statewide issues. She has been a reporter and editor for newspapers in Oregon, Nevada, and New Mexico. Jill was born in Yosemite National Park and enjoys the majestic outdoors, traveling, golfing, and hiking.

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