How To Grow Your Business On LinkedIn, According To LinkedIn Insiders

You have everything you need to grow your business on LinkedIn. Your experience, methods and client results are content waiting to be shared. Smart founders know how to turn their work into LinkedIn gold, attracting dream customers without spending anything on ads.

LinkedIn team members working across product and marketing told me what they’re focusing on and pushing in 2025. They didn’t share the details, but I read between the lines.

There are clear ways forward for founders serious about using the platform, and these are them:

Win at LinkedIn: strategies that get real results

Take control of your profile setup

LinkedIn insiders told me profile setup matters more than ever. They’re pushing business owners to display services and skills prominently, not keep them buried in the experience section.

When someone discovers your profile through a post or comment, you have seconds to show them what you do and how you help. A clear call-to-action button can double your clicks when someone lands on your page.

Open your profile right now. Add your three key services at the top. Make them specific to what you do. Emphasise the specific value they create for customers.

Share content that builds authority

Content with practical knowledge gets shared most often on LinkedIn. The platform wants you posting regularly, using different formats, showing up with intention. Sharing lessons learned from client work builds trust faster than theory.

When you give away game-changing insights, ideal customers can’t help but wonder what else you know. So build your content calendar around your genius. Pick three topics you could talk about forever. Make them topics your ideal customer loses sleep thinking about.

Share stories about mistakes you fixed, methods you developed, results you created. Turn every post into something worth saving.

Commit to consistent creation

LinkedIn indicated that consistency beats sporadic excellence. Your audience needs to see you showing up, building presence, engaging properly. Business owners who treat LinkedIn as a game to master see better results than those who post whenever they feel inspired.

Your ideal customers check LinkedIn during their morning coffee, lunch break or evening scroll. So pick your schedule and stick to it.

Three posts per week minimum. Video on Monday to share a client story. Words on Wednesday to teach something valuable. Carousel on Friday to break down your method. The only thing that matters is that you start and don’t stop.

Focus on meaningful metrics

More businesses find service providers through LinkedIn than ever before, according to LinkedIn. But monitoring the right numbers determines your success. Vanity metrics like likes and shares mean nothing if leads aren’t rolling in.

Track what matters and adjust your strategy based on data. Assess profile views, post engagement and meaningful conversations.

Which topics spark discussion? What type of content brings your ideal customer sliding into your DMs? Track everything in a simple spreadsheet and double down on what works.

Build relationships that last

LinkedIn told me social selling works differently now. Generic connection requests tank. Cold outreach often fails because people send messages without thinking about how they come across. Real relationships win business.

Business owners winning on LinkedIn put relationship building first, focusing on genuine connection before trying to sell anything. They know their ideal customers want to work with someone they trust.

Message people who view your profile. Thank them for stopping by. Ask what caught their eye. Turn commenters into connections when you move discussions to DMs. Build your network one genuine interaction at a time.

Level up your LinkedIn presence: make 2025 count

Your ideal customers scroll LinkedIn daily. Make them stop at your profile. Share content that proves your expertise. Show up consistently with intention. Track what moves the needle. Build connections that bring you business. Your success on LinkedIn comes down to commitment. The strategy only works when you work it.