The iPhone 17 is displayed during an announcement of new products at Apple Park in Cupertino, Calif., on Sept. 9, 2025. Godofredo A. Vásquez/AP Photo
CUPERTINO, Calif.—Apple on Tuesday rolled out its next generation of iPhones that includes a new ultra-thin model and a slight price hike for one of its high-end models, while the company feels the squeeze of a global trade war.
The iPhone 17 line-up includes a new slimmed-down model that will adopt the “Air” name that Apple already uses for its sleekest iPads and Mac computers. In what has become an annual rite for Apple, all four new iPhone 17 models will feature better cameras and longer-lasting batteries than last year’s line-up. The iPhone 17 will all boast at least 256 gigabytes of storage, doubling the minimum amount from the last generation.
