A window display of actress Sydney Sweeney is seen on a window of an American Eagle store in New York City on Aug. 1, 2025. Michael M. Santiago/Getty Images
NEW YORK—Teen retailer American Eagle Outfitters has a message to its critics, who took issue over its denim ad campaign with 27-year-old actress Sydney Sweeney that sparked a debate over race and Western beauty standards. The campaign, the retailer said, was always about the jeans.
In a statement posted on American Eagle’s Instagram account on Friday, the retailer said the ad campaign “is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
