A survey finds that 70 percent of those shoppers plan to take advantage of Black Friday discounts.

A boy looks at holiday decorations in New York City on Nov. 15, 2024. Samira Bouaou/The Epoch Times
Retail experts predict that 187 million people will shop between Thanksgiving Day and Cyber Monday, based on a consumer survey released on Nov. 20.
The survey by the National Retail Federation and Prosper Insights and Analytics showed this year’s prediction topping last year’s, when 183.4 million people were expected. Federation data from December 2024 show that 197 million actually turned out.


