A cross section of a plant-based patty with a meaty taste, taken on Dec. 28, 2021. Jack Guez/AFP via Getty Images
Canadian plant-based brand Yves Veggie Cuisine is being discontinued after 40 years, with its parent company citing slowing demand for meat-free products.
U.S.-based Hain Celestial Group, the brand’s parent company, said the decision “was not made lightly” and was driven by declining consumer demand. Yves Veggie Cuisine, founded in Canada in 1985, offers plant-based snack and meal options, including veggie versions of ham, bacon, burgers, meatballs, and hot dogs.
