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One-Third of BC Residents Ate Less Due to Financial Difficulties: Poll

One-Third of BC Residents Ate Less Due to Financial Difficulties: Poll

Last updated: May 24, 2026 8:48 pm
By William Hetherington
1 Min Read
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One-Third of BC Residents Ate Less Due to Financial Difficulties: Poll

Fresh produce displayed at a grocery store in Toronto on Feb. 2, 2022. The Canadian Press/Frank Gunn

About 30 percent of British Columbia residents say they ate less than they thought they should because of financial difficulties, and 31 percent worry about their money lasting until the end of the month, a new poll says.

A total of 37 percent of the province’s residents have swapped their normal food brands for generic items, while 35 percent say they have changed their diet to avoid certain higher-cost food items, according to the poll, conducted by Research Co. in partnership with United Way BC.

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