McLuhan was right. Media environments now shape thought, education, and public behaviour more powerfully than content itself.
A man reads a newspaper while sitting on a park bench in downtown Vancouver, in a file photo. Darryl Dyck/The Canadian Press
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Commentary
Long before social media and smartphones, Marshall McLuhan warned that media technologies create environments that alter how people think and behave. Grant Havers’ “The Medium is Still the Message: Marshall McLuhan For Our Time” shows how right McLuhan was and why that insight now carries consequences we can no longer ignore.
